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Content Brainstorm - Q4 (Social / PR / CRM / Website) - Coggle Diagram
Content Brainstorm - Q4 (Social / PR / CRM / Website)
SAFETY
Obj: Remind People of rules
CRM continue and update - pre visit email - important information for your day - consider messages via GEOFENCING
Videos of how to behave on site
Obj: New messages
Simple template image to describe changes
Guest services to camera short clips on latest rules and changes
Obj:Reinforce social distancing and how to behave before visit
Testimonials
Compare to animal families - how to remember the rules
WINTER ESCAPISM / CREATING MEMORIES
Rainy day trail - where to see what on a bad day. tip for max fun
Puddle jumping video competition - win a membership
Winter content - video of cosy days at Twycross. Outdoor family fun
What to do at the Zoo this winter blog / why to come in the winter
Winter wildlife spotters guide - pdf - use via CRM
Sunday Diner at the zoo - family time and a walk back to nature
Perfect winter date!!! Dating stories - share your dating stories #zoodate
Dating like animals
Blog: VLOG about 10 reasons why twycross zoo is a perfect place for a date
Mindfulness - zoo escapism. Short clips and tips and places to be mindful in the zoo
Mindfulness and wellbeing - Link to statistics from Mats article
PR angle - Its not just cats and dogs that help mental health - interview with Member of team about benefits of mental health
MAKING ENOUGH OF OUR STORY AND ANIMALS
Positive visitor stories - engagements / special occassions
Animal dynamics and behaviours - how do we pick up on these stories. Gather what stories are going on now? Need to find a way to get more from the animal team
Weekly Facebook live - Zoo update - animal related - at a set time each week. Host and they interview different
Stories from the wild and other organisations we work with
Curate and share key conservation theme news: e.g. WWF population decline, set up checks/alerts for new content and releases
Survival Updates: From Sharon - keeping people engaged in the journey
End of year video - 2020
Evergreen content: Timeline Video the journey of our zoo