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(How to Improve Social Sharing, SEO tools comparison -SE ranking, Driving…
How to Improve Social Sharing
Hashtag research
Keywordtool.io
Shocking diffference between Shres and Clicks
What is it
Different Categories of interest
Why would you use it
How does it work
Non commercial!
link on landing page for posts and in the page.
add a separate social post with the affiliate link
QUUU review blogpost
https://quuu.co/promote#via=dmp
SEO tools comparison -SE ranking
What is it
Why do we love it
Big overhaul
Read our online review
PPC research
supporting the academy
Driving Better Social Engagement
Social Media And Content Engagement Strategy
Powerwords Spreadsheet
Email me? Discuss with Daniel
Petes headline articles
https://www.targetinternet.com/uncover-the-lost-art-of-the-perfect-headline/
Experimenting with this I found using just one trick boosted results by 3 times! ( You need this- on twitter) vs what I usually do
shows the importance of mixing things up. Tring something new
trigrams
7 Categories of Power words ( Jon Morrow
https://smartblogger.com/power-words/
)
Fear Power Words
Encouragement Power Words
Lust Power Words
Anger Power Words
Greed Power Words
Safety Power Words
Forbidden Power Words
Plutchik’s Wheel of Emotions: anger, anticipation, joy, trust, fear, surprise, sadness and disgust. (
https://commons.wikimedia.org/wiki/File:Plutchik-wheel.svg#filelinks
)
All sorts of uses for
Louise Vs Ciaran Video and message
Louise popped a few power words in her video script.
tried lots of different messaging to go with each video
Results ranged from Zero ( mine) to 0.94%
Important to get at least 1000 impressions for ech variation before you judge
Loosers just wont even get past 200 impressions
Overall results... My video got 91 clicks Louises video got 1638! ( 17 times the result!
But to be fair as it outperformed my effort Id turned all mine off after 3 days and ran this for 10.
when I turned things off it ws 89 to me 418 to louise
You do get a decrease in clicks as a campaign runs for longer.
Used 2 videos and 5 different variations of the text to support it.
! variation never got shown to anyone as it was a bit negative
Driving content engagement with Video:
https://www.jdoqocy.com/jk122vpyvpxCEDDFEGKKICEGLLMLLL
Great for telling stories
Creates videos from a post URL
Works better ifg you create a short script
Much better engagement
But even better if you boost
Boost off your main fed and you can create 2 or 3 different variations and find which works best for engagement
Word of caution on jumping to conclusions on data. FOund I needed at least a few thrusand impressions on each post before I got a true sense of performance
Twitter
Test Static image vs Video- 0.36% CTR Vs 2.52% CTR on video. Same message, Same starting image.
Thats a 600% increase or six times more clicks per 1000 impressions.
I did test out a few variations of the video and message before I ran this.
2-6 times more engagement not unusual
Just added Voice over function
TOP TIPS
WRITE A SHORT SCRIPT FIRST
Your first 3-5 seconds really matters!
Less is more...
`Easy to create multiple versions for different platforms
Some content licensed for Editorial rather than Advertorial- check if you get a warning
Gets expensive if you use premuim clips
We chose a ready made template that fitted our brand and colours and saved it as a Brand template
We are using the starter $29
per month but if we paid annually that comes down to $19 a month
Use Slightly longer versions to intro your blog posts?
Music: dont sweat it too much
https://www.anrdoezrs.net/click-100213775-13889888
Lumen 5 review blogpost
Using Social Ads to determine what your audience engages with
Can do this on multiple platforms
Trick is to create ad sets that dont show to your organic audience
Target a reasonable segment
Create some variations
Different videos
Ciaran Vs Louise
Different headlines
Digital Marketing Toolkit?
