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"Life Below Water" Public Awareness Campaign, Group 2 - Coggle…
"Life Below Water" Public Awareness Campaign
Group Member:
Chew Wei Kang (QIUP-202004-003838)
Foong Chen Kit (QIUP-202004-003858)
Lee Wei Jie (QIUP-202004-003883)
Issues and Importance of Campaign
Water Pollution
Importance of Public Awareness Campaign
Littering Everywhere
motivate ourselves and others to care more about the planet by let them know the damaging effects of our behavior on the environment
By engaging in awareness programs, citizens can help spread the word about environmentalism and make the world a better place for future generations.
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Issues
Audiences
General public (Focuses more on children and teenagers)
Reason to choose particular audiences
All citizens are responsible in taking care and get to know about the ways to conserve the ocean.
Children and teenagers are important to aware about environmentalism to make sure they preserve a better future for their generation.
Knowledge about "Life Below Water" is important and parents played an important role in guiding and introducing the young generation about this SDGs.
Communication Strategies in promoting campaign
Social Media
As people nowadays engage very much with their mobile devices, promotion of campaign in social media platforms such as Facebook, Instagram, Twitter, Tiktok and Telegram may be helpful to reach our campaign information to our audiences.
Radio
When going anywhere, most people listen to the radio in the car. Repeated publicity on the radio may raise the audience’s attention to the details of our activities and participate in our activities.
What is this "Life Below Water" Public Awareness campaign about
Let the participants know and understand about the effect of littering everywhere such as some of the marine life will extinct because of ate the trash
Encourage participants to find the trash bin if they want to throw the trash because this will keep our environment clean and beautiful
Group 2
