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Bonfood Product Task - Coggle Diagram
Bonfood Product Task
Product Type
Biscuits
Drink
Milk
raspberry
Juice
Cereal
Cocopops type
healthy cocopops?
low sugar
Bold information
Nature images
maybe the character is REALLY active and trim
Whats it called?
Healthpops
Activebubbles!
Cocopops lite
this for kids
Bold bright colours
fun name
cartoon characters
who are the cartoon characters?
what are they doing?
running a marathon
Toni Terrier
flakes type
Healthy corn flakes
Lo GI
State in bold?
infogrpahic
Bix type / brick
Demographic
Young children
5-11
Gender
not important
interests / beliefs
ingredients need to be healthy
low sugar
a 1/4 teaspoon with sugar
Low fat
very fit looking characters/people
organic
traditional farm images
pictures of natural looking food
type that looks hand drawn
Fun
Bright colours
Yellows and Greens ?
Friendly characters on the box
lots of movement in the design
different angles in the type
exciting typography
Pops out like the LCMs logo
Socio-economic background
Adults