Factors governing:
SPEAKING
Setting refers to the place and time in which the communicative event takes
place.
Participants refers to speakers and hearers and their role relationships.
Ends refers to the stated or unstated objectives the participants wish to accomplish.
Act sequence refers to the form, content, and sequence of utterances.
Key refers to the manner and tone (serious, sarcastic, etc.) of the utterances.
Instrumentalities refers to the channel (oral or written) and the code (formal
or informal).
Norms refers to conventions of interaction and interpretation based on shared
knowledge.
Genre refers to categories of communication such as lecture, report, essay,
poem, and so forth.