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Qualitative research - Coggle Diagram
Qualitative research
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Data analysis
Qualitative data is descriptive and conceptual. It can be categorized based on traits and characteristics. It is analysed by structuring and coding the data into groups and themes.
Use
It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.
Examples
The hair colors of players on a football team, the color of cars in a parking lot, the letter grades of students in a classroom, the types of coins in a jar, and the shape of candies