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Chapter 2 - Optimising digital asset - Coggle Diagram
Chapter 2 - Optimising
digital asset
Digital media channel
Online partnership
Advantages.
Briding the gap in expertise and knowledge.
More cash
More business opportunities
Disadvantages
• Loss of autonomy
• Future selling complications
The change triggered by a partner's situation can cause instability in the business
Display advertising
Pros.
Can use eye catching imagery or rich media to get your audience's attention.
Can build brand awareness and promote your products and services
Cons
Lower click-through rate
Lower conversions, such as sales and registrations
Social medial marketing
Disadvantages
• much higher risk of miscommunication that can impact a business's reputation.
Can create a tidal wave of bad publicity that can take weeks or months to correct.
Advantages
• Promote their products and services through targeted ads, interactive games, and video content that can engage audiences and drive them back to company.
Provides businesses with valuable feedback regarding new products and services.
Opt-in email marketing
Pros.• Allows for more flexible response time
Cons. Is less personal
Search engine marketing
Online public relation