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Ads - Coggle Diagram
Ads
Display
Standard Creative
Static Banner
Carousel
Rich Media Ads (HTML5)
Animated
animation along with audio
Video
short clips via Youtube & Netflix & Social Media
360 deg video view (interactive)
Interactive
ex. demo of game, take a poll, colouring book-esque etc
Expandable Ads
automatic expansion when page loads
Lightbox Ads
hover over banner which expands
Interstitial
Ads that usually replace loading screens
Search
Google display network