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Key players in MICE management - Coggle Diagram
Key players in MICE management
Meeting and Convention Venues
Hotels
Convention Centers
Conference Centers
Retreat Facilities
Cruise Ships
Specific Use Facilities
Colleges and Universities
Unusual Venues
Common Issues
Obstacles
Power
Rigging
Floors
Access
Function Rooms and Setups
Auditorium
Classroom Style
Rounds
Exhibitions
Types of Exhibitions
Business-to-Business: a private event and not open to the public
Business-to-Customer: exhibitions that are open to the public and offer a wide variety of products for sale
Consolidation Shows: are open to both industry buyers and the general public
Exhibition Management: Key Players
Exhibition Organizer: may be a trade association, a company subcontracted to the trade association, or a separate company organizing the show as a profit-making venture
Facility Manager: assist the show manager in arranging the show's logistical details
General Service Contractor: provides products and services to the exhibition management company and the show's exhibitions
Considerations in Planning the Show
Location
Shipping and Storage
Marketing and Promtion
Technology
Risk and Crisis Management
Service Contractors
Definition: anyone who provides a product or service for the exhibitor or show/event management during the actual show or conference
Responsibilities
General Service Contractor: Responsible for assisting the show organizer with graphic treatments for the entrance and all signage, putting up the pipe and drape or hard wall exhibits, placing aisle carpet, and creating all the official booths
Trade Unions: Exhibition service managers will make use of tradespeople in the community to help set up and tear down the show
Organization of a Services Contracting Company
Sales
Logistics
Material Handling and Warehousing
Event Services
Production
Accounting and Finance
Destination Management Companies
Definition: A professional services business that possesses extensive local knowledge, expertise, and resources
Services Provided
Budgeting and resource mangement
Creative theme design
Dining programs
Entertainers
Event Production
The DMC Organization
Independent Operator: backbone of destination management and provided a limited array of targeted services
Multi-Services Operator: establish large network of service offerings
Destination Management Networks: was form in order to pool resources from individual one-city DMCs for sales and marketing purpose
Special Events Management
Definition
A special event is an umbrella term that encompasses all functions that bring people together for a unique purpose
The event professional has a responsibility to the client to do everything in his/her power to reach their goals, while working within the parameters of the given location, city, or facility
Planning tools
Understanding Community Infrastructure
Merchandising for Promoting the Special Event
Distinctive Roles of the Promotional Mix Model
Sponsorships for Special Event
Working with the Media for a Event
Budget
Rental Costs
Security Costs
Production Costs
Labor Costs
Marketing Costs
Talent Costs
Destination Marketing Organizations (DMOs)
What a DMO Can Do
Serves as the official point of contact for convention and meeting planners
Is the central information source for advice on-site selection, transportation, and available local services
Role and Functions
Assist in the long-term economic development of their communities
Funded through a combination of hotel occupancy taxes, membership dues,...
Are often not-for-profit organizations