Please enable JavaScript.
Coggle requires JavaScript to display documents.
Topic 6 : Product, service and brands: building customer value, Lee Xin Ru…
Topic 6 : Product, service and brands: building customer value
Product: Anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want.
Service: A product that consists of activities, benefits, or satisfactions and that is essentially intangible and does not result in the ownership of anything.
-
-
-
-
- Marketing Strategies for Service Firms
-
-
-
- 4 characteristics that affect the marketing of services
-
-
-
-
Definition
Brand Equity: The differential effect that knowing the brand name has on customer response to the product or its marketing.
-
-
- Types of Service Industries
-
-
-
-
Product Line : A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges
-
- Individual Product Decision
-
-
-
-
-
-