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Experience Center - Coggle Diagram
Experience Center
APERTURE DESIGN STUDIO
Design driven
Detail focused
Holistic approach to design
Providing strong Visioning and Design Narratives
Staff mix
Architects
Landscape Architects
Urban Designers
Masterplanners
Project Managers
Demonstrated Delivery of diverse projects
Output Driven
knowledge of Place making/ urban design and User Experience
Pursues best practice in Design, Building Design and Sustainability
Architecture and the environment
Expression of the Mercedes brand - through built form
Necessity to convey Mercedes core ideas expressed as an architectural statement, but also maintain its functionality as a building
Cladding
visual/ media/ AV
Intelligent Lighting
Automation
Graphics & Sigange
Building materiality
Structure and space
Functionality
Aesthetically
Sensual Purity
Embracing technology
The ancillary spaces (Cafe and Retail spaces) should also align with the brand identity
precision and attention to detail
minimalist, clean and pure forms and geometries
The car is the superstar - the building is used as a platform to enhance the car experience and the Mercedes brand
Comfort - Acoustic considerations
UX - user experience - Customer Journey
Mercedes & Brand perception
Trend setting
Affluent Lifestyle
Embodiment of Luxury
Emotional & Aspirational
Visceral and Desirable
Customer Loyalty
Innovative
Design
Stunning proportions
Unexpected moments
Stimulating contrast
Freeform Geometry
Significant Graphics
Natural Attractions