Please enable JavaScript.
Coggle requires JavaScript to display documents.
PUBLIC RELATIONS BUSINESS, THE THEMES OF INTERVENTION IN STRATEGIC…
PUBLIC RELATIONS
BUSINESS
Effectiveness of RR. PP. with the Media
For the Public Relations specialist who works in the company or organization, the media and especially the specialized ones are an audience, an objective that must be weighed properly and on time.
Use of Public Relations in the Business World
Companies that currently do not have this department and despite which their audiences have them in good regard, it is because over the years, their managers, taking advantage of the good social climate of the company, have distributed among themselves this function that they have been learning and improving with experience.
Definition of Public Relations
They are based not only on a better or worse image of the organization, but on the business reality of the moment itself, since the quality and results must always be in accordance with the image.
Birth of Public Relations
In the late nineteenth and early twentieth centuries, entrepreneurs will understand, thanks to the social conflicts of the time, the fundamentals of having a positive image, and that is why they will incorporate techniques and new forms of communication in crisis situations and within their own strategies.
THE THEMES OF INTERVENTION IN STRATEGIC COMMUNICATION
The Communication Area in Companies
We call “tactical communications” all those disciplines that –in corporate communication management– fulfill a primarily operational function
The Intervention Themes
Strategic communication aims to systematize communication functions, but it is obvious that not through the same variables that marketing uses, but through the administration of what we will call the “intervention themes”.
The Link, Communication and Corporate Image
The purpose of linking is to particularize the relationship of these audiences with the company involved, since each company with each audience forms a specific institutional link.
Usually corporate communication is called that communication that conveys messages related to the company itself.
The Corporate Image is the public record of corporate attributes.
Personality, Culture and Corporate Identity
Corporate culture is a pattern of behavior that develops in the organization, with its own logic and dynamics.
The Personality is an operative cut to the complex reality, in order to achieve a first orderly and intelligible approximation to that significant universe that is an organization.
Corporate identity is a set of attributes assumed as its own by the organization. These attributes, expressed in a descriptive list, make up the identity text.