Content Map

Educative Content

Promotional Content

  1. Show the product in 360 degree:
    Show all the benefits, features and advantages that your product has.

Entertaining Content

  1. Share photos of your product in use.
  1. Lifehacks
  1. How have you come up the product idea?
    Tell the story of your brand and the story behind the product idea.
  1. MindMaps
  1. How Tos:
    Show your audience correct ways of doing activities related to your niche.
  1. Long reads:
    Provide mini blog posts about the topics your audience is really interested in.
  1. Sharing viral videos from your niche:
    Share others' viral videos related to your niche to entertain your audience.
  1. Infographics:
    Harvest some interesting insights about your niche and show your audience.
  1. Interesting know-hows of your sphere.
  1. DIYs

Inspirational Content

  1. Create a promotional video of your product
  1. Summaries
  1. Workshops:
    Live discussion with your audience, show your product and how to use it.
  1. Checklists
  1. Talk about the people who stand behind the company.
  1. Lists of interesting stuff, (books, apps, sites, podcast).
  1. News about your company:
    Share with your audience the new rewards, certificates, prizes etc.
  1. News from the Industry
  1. Share interesting facts about the product and the company
  1. Funny facts:
    Provide fanny facts about your niche.
  1. Backstage:
    Show your audience behind the scenes from the production, shipping, etc.
  1. Description of the company:
    Provide information about your company, its experience, rewards and team members so that your audience can see you as a reliable company.
  1. Industry relevant trend's review:
    Keep your eye on industry trends and share your thoughts with your audience.
  1. Speak about your product features in a very detailed way.
  1. Share your potential customers' testimonials/ reviews.
  1. Show a product review:
    Create a video review showing your product details, how to use it, etc.
  1. Comparison of your product with competitors' products:
    Show the benefits and advantages of your product over your competitors'.
  1. Interesting Statistics:
    Provide some interesting statistics of your niche that will be helpful to your audience.
  1. Quotes: Related to your niche, e.g. health, education, innovation
  1. Share your campaign's updates / milestones / stretch goals...
  1. Share customer benefits of your product
  1. Crowdsourcing posts: Ask advice from your followers
  1. Funny videos and photos from your sphere.
  1. Answers of FAQs:
    Prepare posts where you'll answer all the frequently asked questions.
  1. Contests & Giveaways
  1. Puzzles
  1. Gamification:
    Start different games, quizzes, polls to entertain your audience.
  1. Gorgeous images: e.g. a dog cute face if your product for pets
  1. Your personal stories or your clients’ touching stories

What do you know about your Target Audience?

What they want to do regarding something they care about or What are their needs.

What problems should they solve to satisfy their needs

What are their fears related to your product?

  1. Create Instagram and Facebook AR filters of your product.
  1. Create a Facebook shop with product photos and videos.

34.Q&A session: Let your audience ask you questions and answer them in real time.

  1. Success stories of people related to your sphere.
  1. Create and Share Relatable Memes