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Topic 6: Product, services, brands: building customer value, : - Coggle…
Topic 6: Product, services, brands: building customer value
- 4 Marketing characteristics that affect marketing services
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6.Product Line Decisions
Product Line
is a group of products that are closely related because they function in a similiar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within gives price ranges
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1.Definition
Product: is anything that can be offered in a market for attention, acquisition,use or consumption that might satisfy a need or want.
Services:is a product that consists of activities, benefit or satisfactions and that is essentially intangible and does not result in the ownership of anything
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- Product and Services Classification
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