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The Laws of Simplicity John Maeda - Coggle Diagram
The Laws of Simplicity
John Maeda
LAW 1 / REDUCE
The simplest way to achieve simplicity is through thoughtful reduction. Shrink:,Hide:Embody:
LAW 2 / ORGANIZE
Organization makes a system of many appear fewer. Use SLIP to organise:
Sort: card sort into groups.
Label: name each group.
Integrate: wherever possible, merge groups.
Prioritise: use the Pareto Principle
LAW 3 / TIME
Savings in time feel like simplicity.
LAW 4 / LEARN
Knowledge makes everything simpler. Use your BRAIN to learn:
Basics are beginning: assume the position of the first time learner.
Repeat yourself often: simplicity and repetition are interrelated. Many politicians continually preach the same phrases on their campaign trails.
Avoid creating desperation: don’t let “wow” become “woah”, it’s important to ease users into a new product.
Inspire with examples: internal motivation trumps external reward.
Never forget to repeat yourself: say that again?
LAW 5 / DIFFERENCES
Simplicity and complexity need each other.
LAW 6 / CONTEXT
What lies in the periphery of simplicity is definitely not peripheral.
LAW 7 / EMOTION
More emotions are better than less.
LAW 8 / TRUST
In simplicity we trust.
LAW 9 / FAILURE
Some things can never be made simple.
LAW 10 / THE ONE
Simplicity is about subtracting the obvious, and adding the meaningful