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logo jakel, Technology, Every group or community have their own culture…

- - - - AGE
        
        Age bands,such as 18-24,25-34,34-50,are great predictors for interest some types of product Jakel.
        
        Few wish to purshase baju melayu and shirt to make their fashion for festive or formal occasions
        
        jakel targets younger customers because jakel products are always following the latest trends and are popular with young people as well as older people
      - GENDER
        
        Males and females have different physical attributes that require different clothing products. They also tend to have distinctive male/female mindsets and roles in the family and household decision making.
        
        Jakel produces more products for women than men because women are more interested in buying fabric in jakel to make scarf or baju kurung.
      - RELEGIOUS AFFILIATIONS
        
        Religion is linked to individual values as well as holiday celebrations, often tied to consumer preferences and spending patterns.
        
        Before the festival arrives.Jakel releases special products for the festival.Jakel always collaborates with local artists for their products.
      - SOSIAL CLASS
        
        Social class bands such as wealthy, middle, and lower classes. The rich, for instance, may want different products than middle and lower classes, and may be willing to pay more
        
        Jakel makes their products into several classes, namely low-level products for low-income customers, mid-level products for low-income customers and limited edition products for high-income customers.
        
        so that the wishes of all levels of customers can be satisfied.
        
        for example, jakel makes limited edition products that are always wanted by high-income people. Therefore, the jakel market can grow rapidly
- - - - Capital
        
        Tools and machines used in the production process.
        
        such as jakel produces its own products in terms of fabric that is ready to be sewn.
      - Labor
        
        Human energy whether physical or mental used in the production process.
        
        in addition, customers not being able to go shopping at jakel due to the epidemic that hit then the employees had to be reduced to ensure the company's economy.
        
        This is because less demand from customer to go to Jakel's clothing store
        
        How ever, jakel took this opportunity to give a discount during the pkp season of 15%.
        
        This is the first time in the history of the Jakel's clothing store to have the cheapest sale as low as RM49 when compared to the original price of RM150.
        
        1 more item...
        
        2 types of labor force namely skilled labor and unskilled labor.
      - entrepreneurs
        
        They plan, manage and take risks in the production process of goods or service
        
        such as the jakel manager who gives instructions and accepts risks to the quality of the fabrics he buys and those he markets.
        
        So that, customer will be more trust to Jakel's prodcut and the demand towards that product will increase
        
        Ensure targets in order to attract customers to buy fabric in jakel.
        
        Normally target customer Jakel are the one who has money income and suitable to all categories either B40,M40 and T20,
        
        Because Jakel provides suitable prices for each categories
- - - - Flora
        
        It will cause natural plants to be affected and also cause the extinction of plants in the next generation.
      - Fauna
        
        Moreover, it will destroy the place of residence of the animal and it is also one of the factors that the extinction of animals in the future.
    - - Yarn is not only made of wood but also made from :
        
        Chemicals
        
        chromium, mercury and copper, fluo- Page 2 rides and formaldehyde
        
        Vegetables
        
        Selulosa, keratin, fibroin.
        
        Animals
        
        Sutera and Wol Yarn
      - The most common trees used by thread makers are yarn or tekalung trees, the two trees are among the endangered trees di Malaysia.
        
        The image below shows the types of trees that are being threatened in Malaysia as well as throughout the country.
      - Yarn making that requires a lot of logging of trees and needs to be made in factories that will produce a large amount of smoke and processing through the refinery will cause air pollution such as emit a lot of smoke.
    - - Adversely impacting animals, especially aquatic life and the environment
        
        Deer
        
        Fish
        
        The following picture shows some of the adverse effects on animals with the availability of clothing thrown everywhere. This will threaten other animals as well and cause the extinction of animals to occur.
      - Goods that are not easily destroyed.
- - - - For example on Eid celebration Jakel produces various interesting dress designs according to the latest trends to meet up the tastes of consumers
      - The reason are, people are getting more patriotic toward the nation. Malaysian are respecting each other cultere and since Malays dominate most races in Malaysia, Baju Kurung is always the number one choices
    - - People who cannot afford expensive house especially B40 people who loves to design their home with luxury interior can easily get their dream come true through Jakels.
        
        This is an oppurtunity for Jakel when they decide to change their curtain's patern and design to modern style which is more sophisticated and look luxury according to newest trend.
        
        Jakel focusing on women, especially housewife and collaborate with home deco agencies to attract them with trending design that Jakel sell.
    - - Curently, there are no limit for women to further their education or career into highest level. Because of this, the demand on school uniform and women attire are increase than before
- - - - Offers clothes with family concept and themed. This is because they promote the matching concept which often styled by young family to show that they have a strong family bond.
        
        Customers will satisfy and can choose wisely and the best for their family oufits
        
        Other colections are, Ayda Jebat, Rozita Che Wan, Aaron Aziz and Nabil Ahmad. Using the popular ambassadors has further increased the percentage of visitors to Jakel
        
        Some of the family concept colections are, Schawalara (Scha, Awal Ashaari and her daughter Lara) and Hairul's family ( Hairul Azreen, Hanis Zalikha and his son Yusuf Iskandar).
      - Make the filming location for the drama and film for example has paved the way for visitors recognize this Jakel fabric warehouse.
        
        All agenda that has been implemented by far-sighted attitude Mohamed Jakel has paved the way to increased demand fabric of both local and foreign visitors.
    - - Where customers can enjoy the collapse price. Jakel took the opportunity by giving discounts starting from 60% to 85% for collection products during the festival such as Hari Raya aidilfitri.
    - - Jakel introduces the concept "one salesman one customer". Buyers will get details information about the product
        
        Because of this, customer will sastified and confident to buy Jakel's product. They have to take care of their potential customer’s need
        
        Jakel did not choose the ranks of buyers. If they come to buy here, given the same service that a buyer will be handled by a salesman
        
        Starting from the selection of fabric and cut everything will be assisted by the same salesman
  - - - The uniqueness of the bracode songket fabric in jakel is due to the quality of the fabric texture and in accordance with the weather in our country
        
        The subtlety and meticulousness of each embroidered weave stitching further reveals its exclusive features
        
        The variety of colors and pattern motifs can help raise the wearer on the wearer
      - All product collections produced by jakel emphasize the key elements
        
        Among the elements are the selection of high quality fabrics, appropriate color play and neat and tidy design
        
        The combination of this communication to further highlight the personality of the wearer to look stylish and fashionable in accordance with the latest trends
      - This jakel product is suitable for the jakel target group, that is for all age groups, whether young or old,
        
        For those who have a collection of clothes from jakel, it will definitely create an aura of elegance for women and the masculine characteristics of the man will definitely stand out.
      - Jakel take the initiative to produce Malay clothes "plus size"
        
        Jakel took the opportunity to collaborate with celebrities who have been recognized as the "Funniest Person in the World" namely Harith Iskander
      - Jakel adopts the concept of 1 salesman 1 customer where customers will be treated and given a more complete description and explanation of the type and quality of the selected collection
        
        This makes business operations run smoothly and wants to give customers a "Sense of beonging" while shopping at jakel
- - - - Advantages of using the internet
        
        Can save cost and time
        
        Get information more easily by using the internet
        
        search using the internet faster and more accurately
      - Examples of websites used by jakel to promote their products
        
        Instagram
        
        Facebook
        
        Twitter
  - - - A harmonious relationship between technology and business must be established
- - - - This sessions also offer lots of discount and attract customer especially the ambassador's fans itself
        
        The reason behind Jakel's tactics are to make sure customers can get or wear latest trend, as people love to be trendy and up to dates
        
        This is to allow Jakel's cutomer to meet and greet their idol and wear the same design as their idols.
        
        This can raise Jakel's income as they will increase their regular customers every years.
- - - - Price set by jakel according to the difference in fabric quality desired by the customer
      - Affordable price
      - Jakel also makes discounts during certain days
      - List Price
        
        Baju Kurung For Adult
        
        RM 45 to RM100
        
        Baju Melayu For Adult
        
        RM 100 to RM250
        
        Baju Melayu For Children
        
        RM45 to RM100
        
        Baju Kurung For Children
        
        RM 30 to RM 95
      - Discount
        
        Discounted from about 15% to 30%
        
        Discounts are usually given during festive seasons such as Hari Raya aidilfitri and Hari Raya aidiladha
    - - Products produced by jakel are among the quality products in the country
      - There are various types of women's, men's and even children's clothing
        
        Products produced according to age and gender
      - Jakel's workers are always giving their good services towards customers.
        
        Jakel provides first class service to his customers
        
        Through the approach of 1 salesperson 1 customer where salesperson is always ready to help customers and serve them share the 'king' until they finish shopping
        
        Every salesman has the skills and knowledge regarding the type of fabric
        
        The packaging for jakel products is very neat and tidy
        
        Jakel also provides free consulting services at jakel for wedding dresses, fabrics suitable for parties and curtains with sewing services
      - Size
        
        Baju kurung for adult
        
        Size for adult female baju kurung is free size that is fit for from size S to XL
        
        Baju melayu for adult
        
        Baju melayu size for adult males ranging from xxs to 2xl
        
        Baju kurung for children
        
        Sizes for children's baju kurung range from xxs to xl
        
        Baju melayu for children
        
        Baju melayu sizes for boys ranging from xs to xl
      - Color
        
        Jakel provides various types of clothing colors that can be selected according to customer requirements
      - Brand Name
        
        JAKEL
    - - Make discounts during festival or every occasion and season
        
        Such as, promoting Saree on Deepavali, Cheongsam on Chinese New Year and Baju Kurung for Eid Mubarak.
      - Using ambassadors to promote or promote clothing or jakel products
        
        For example, Aaron Aziz, Hairul Azreen and Nabil Ahmad are Jakel's ambassadors in promoting Baju Melayu, This can increase customers since they are Malaysian's favourite actors on screen,
      - Create websites such as instagram, facebook and twitter to facilitate trading with customers without having to go to shops and jakel branches
      - Promoting through billboard or banners and hang them in public places such as highways and major roads that are always passed by the public
      - Make advertising on television and radio
    - - Choose an interesting place
      - Places that are always visited by the public such as shopping malls
      - Jakel opens a branch or clothing store in a convenient place for people to visit and go to their store
        
        This is because, Jakel always care for their customers. Some customer might coming from different places, so they might having problem wanting to go to Jakel. Such as, looking for parking, places near Jakels and having difficulities searching for Jakels.
        
        So Jakel decided to build a building located in the middle of the city, so that it will be convenience for their customers.
      - Jakel areas or branches are selected in places that have public transport such as taxis and LRT so that customers do not have to worry about going there.
      - Jakel opens branches in almost every state in malaysia
  - - - Jakel located at middle city and target market at those customers that works on front desk such as receptionist, clerk, teachers and more.
        
        Those people needs to change their style often since their image are giving first impression to others.
        
        They want to look good and not always wear the same clothes. So they will choose a quality clothing store
    - - For example fashion designers aged between 18-36 years old. They will concentrate on jakel since jakel releases their products according to the latest trends
        
        This is because younger people are always following the trend. Jakel targeted those group who loves fashion.
        
        People that prefer to be fashionable but choosing to be simple to support their living expenses.
        
        That is the reason why Jakels are selling different types or quality that matching with their customers's expenses
      - Jakel make sure that their products are always following the latest trend so that their customers will always get to be trendy and give trust to Jakel.
    - - Jakel provides suitable prices for each categories.
        
        However, it depend on the purchasing power of the customers itself. For example, for customers from B40 income level group, who has dependent, they will prefer Jakel to be their favorite shopping place. Somehow, they become Jakels's loyal customers.
    - - if jakel produces various types of fabrics then women or housewives will buy to make shirts or curtains
        
        housewives buy cloth to make curtains to decorate the house especially during the festive season
      - housewives will get quality fabrics in jakel to produce their own products
      - With this promotion, Jakel can also attract women and housewives to buy clothes in Jakel.
  - - - Natural threads are derived from animals,such as the cocoon fibers of silk caterpillars,wool, and others
        
        Jakel got inspirations from different culture and countries to produce the best quality of fabrics to customer
        
        The way jakel produces unique products is by using unique fabric and patterns
        
        All product collections released by Jakel concern about elements including choosing good or high quality of fabrics,choosing the right color pallete and focusing on produce product that is neat.
        
        The combination is used to enhance the user's personality so that they will look fashionable suitable with latest trend.
    - - Create a tag list made of yarn so that customers can take the tag list as a collection
        
        Jakel always features the latest and greatest fabric collections for fabric enthusiasts. So no wonder Jakel brand itself is a trendsetter.
        
        At the same time making the fabric collection in Jakel has its own exclusive features because it was created by Jakel's in-house designer.
    - - The bag is made of recycled paper so that the use of plastic can be reduced.