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proton x70, ASSIGNMENT 2 - Coggle Diagram

- - - - Demographic environment refers to the human population characteristics that surround a firm or nation and that greatly affect markets.
    - - Most Malaysians people feel that the price displayed is too expensive for local cars and can be described as not friendly to the people. The price is comparable to imported cars such as Honda CR-V, Hyundai Tyson 2.0 and many more.
        
        The quality of Proton-made cars is low and the vehicles are also said to be poorly maintained. Many parts of vehicle components are damaged.
    - - The Proton X70 has obtained five-star Asean NCAP results. While ADAS's advanced driving assistance technology is equipped with the 2WD Premium variant with good security technology.
    - - Proton X70 Being the first SUV released by Proton, it is conceived by rebadging the Geely Boyue, following the acquisition of Proton by Geely Automobile Holdings in 2017. The X70 is distinguishable from the Boyue by some design element differences and its right-hand drive configuration
  - - - Economic environment means the buying power and the consumer ability to invest money result in strong demand ,which in turn affected by economic factors.
        
        High economic growth provides a higher degree of employment and wages, leading to a marketing boom in many sectors
        
        Marketing environment is also influenced by many other economic factors such as interest rate,money supply,price level and consumer credit
    - - Due to the occurrence of Covid-19 pandemic vehicle prices and taxes have dropped giving consumers the opportunity to make purchases.
    - - Vehicle production halted due to Covid-19 pandemic resulting in limited demand for vehicles
    - - High income group
      - Target to people with financially stable
      - promotions performs on social media ,daily newspapers and television advertising with the latest design and technology attractions
      - using tagline "Intelligence That Inspires" as the main promotional title
    - - Cheaper price than international branded cars that have quality and equivalent to Proton x70
  - - - negative ions on the filter will help purify the air
  - - - -The technological environment refers to the state of science and technology in the country and related aspects such as the rate of technological progress, institutional arrangements for development and new applications.
    - - a)Drive Mode selection- User can choose between normal,eco or sport modes to fit your driving style
      - b)Auto brake Hold-Safely retains the brake pressure when stopping at traffic light or heavy traffic.Brakes will released the depressing on the accelerator pedal.
        
        The purpose of automatic brakes is to save users from accidents because many users of their cars are now careless and do not care about the brakes. Prevent accident proton initiatives to create a new technology of automatic braking.
      - c) Speed dual clutch transmission with manual mode-offers the best of manual and automatoc transmission for faster and more efficient gear shifting.
        
        d)360 camera and parking sensors-Providers visual and audible assistance to park with ease.
        
        -created to make it easier for users to look around the vehicle while parking
      - e) The best part is X70 has voice command-user just need to say ‘HI PROTON’ to control features like windows,air-conditioning the 8* INFROMATION HEAD UNIT.
  - - - Political is the set of activities that are associated with making decisions in group, or other forms of power relations between individuals, such as the distribution of resources or status
    - - Proton has apparently requested some money in government assistance, but many thought the money would not come, since Mahathir leads the campaign to out Najib over a massive corruption scandal
  - - - Culture is an umbrella term encompasses the social behavior and norms found in human societies, as well as the knowledge,beliefs,arts,laws,customs,capabilities and habit of the individuals in these groups.
    - - For some people who have high taste will not choose a proton car, they prefer a branded car abroad because they think the locally made car is not good but for people who do not really choose they will but a proton car because to support locally made
- - - - Proton x70 reduce the violation rate because the pre-violation security systems is activated at a speed of 30 km/j
  - - - Proton x70 gives comfort to the driver without having to look for buttons
- - - - GKUI is a system that offers various functions for users through the application and they can stay connected to the car through the smartphone used in the Android OS.
    - - The Proton Link app also helps car owners
        
        obtain information on travel distance .
        
        fuel consumption and periodic service information.
        
        petrol balance ,average current velocity and lubricating oil pressure.
        
        current Internet data balance and car travel duration.
  - - - Proton was the best car that we can buy with affordable price.This car was design for malaysian that want have luxury cars.So proton X70 was the best choice.
  - - - FEATURES
        
        Proton x70 has four variants of SUV vehicles
        
        Proton X70 Standard 2WD
        
        - 1.8L TGDi petrol engine
        
        - 6 speed automatic with manual shiff mode
        
        - use fabric seats
        
        -17" alloy wheels
        
        - halogen headlamps
        
        -8 tauchsreen head unit
        
        - rear view camera
        
        Proton x70 Executive 2WD
        
        - 18" alloy wheels
        
        - led headlamps with DRL
        
        - leatherette seats
        
        - driver power seat
        
        - has 360 camera
        
        Proton x70 Executive AWD
        
        - type presure monitoring system
        
        Proton x70 Premium 2WD
        
        - advanced friver assistance systems
        
        - front passenger power seat
        
        -panoramic sunroof
        
        Each variants features different feature.
      - QUALITY
        
        Proton x70 uses CBU or fully imported models .
        
        Features interior design quality with a perfect constriction with great density and neatness on the exterior and interior of the Proton x70 car.
      - BRANDING
        
        As a result of the cooperation of Proton company and Geely company based in China to produce SUV vehicle .
        
        Proton x70 the Proton company first produced a joint venture vehicle.
      - WARRANTIES
        
        Proton x70 there are two warranties ,basic warranty coverage and parts warranty coverage.
        
        Basic warranty coverage
        
        The minimum warranty coverage for Proton vehicles shall be 5 years from the date of the first registration of the car or 150,000 km, whichever occurs first.
        
        Proton warrants that it either restores or removes every portion of the Proton vehicle free of charge, as it finds necessary, if there are any faults in material or workmanship under regular operation.
        
        Parts warranty coverage
        
        All ProtonGenuine Parts bought by customers of Proton Service Branches or its Registered Service Dealers are warranted for defects in content for a period of 6 months from the date of procurement or 10,000 km travelled, whichever occurs first .
        
        The removal of Proton Genuine Components after the warranty cycle is warranted before the warranty period of the vehicle has expired.
    - - SALES PROMOTION
        
        In promoting sales, manufacturers need to attract customer attention by creating promotional campaigns that can captivate customers. In the case of buying a proton car, the manufacturer must find a way so that the product gets the attention of all Malaysians.
      - PUBLIC RELATIONS
        
        Public relations between promotions are closely related. The public will be the way to tell everyone about the proton car. In addition, the public will viral the benefits and privileges of the proton car in question. Thus, information about proton cars will spread faster .
      - DIRECT MARKETING
        
        Direct marketing is to promote the benefits and tell the advantages of the proton car. By dealing directly with customers, manufacturers can take the hearts of customers and can convince customers that the quality proton car so that they buy the product.
      - ADVERTISING
        
        The proton car advertising can tell everyone that this brand of car are good quality. Advertising can be done by making banners about proton cars. In addition, manufacturers can also include advertisements in television. Next, they can also advertise online. The media they can use is Facebook, Instagram and many more media that are useful for business.
    - - PRICE STRATEGY
        
        Proton has revealed that prices for its newly launched X70 SUV will be the same across the country. That is to say that the X70 in Sabah and Sarawak car prices are usually higher due to the extra logistic costs involve it will be priced exactly the same as those sold in Peninsular Malaysia.
      - PAYMENT TERMS
        
        Buyers shall be entitled to make payment of Booking Fee using the various payment methods made available on the Platform. When a Buyer places an order on the Platform, actual payment shall only be charged upon Seller’s acceptance of Buyer’s order when the system-generated official Receipt is issued. Buyer acknowledges that PROTON is entitled to collect the Booking Fee from the Buyer.
      - PRICING
        
        the X70 is available in four variants, starting with the base Standard 2WD (RM99,800), Executive 2WD (RM109,800), Executive AWD (RM115,800) and Premium 2WD (RM123,800) these prices apply across the nation.
      - DISCOUNTS
        
        Proton is the latest company to reveal its rebates in accordance to the government’s exemption of the sales and service tax (SST), valid until December 31.
        
        All models are either built or assembled locally, thus qualifying them for the full 10% exemption.But the biggest beneficiary of all this has got to be the X70, which gets a rebate of up to RM7,000 or 5.7%. Collectively, the SUV range now starts from under RM90,000 and tops out at just under RM116,000.
      - ALLOWANCES
        
        The prices are on-the-road without insurance and come with a five-year, unlimited mileage warranty, five times of free labour servicing, a five-year data package (1GB per month) and interest rates as low as 2.32% per annum.
        
        Benefits that buyers get is a waiver of betterment costs of up to 10 years, an agreed value coverage of up to 12 years, a key care cover of up to RM1,000, a flood relief allowance of up to RM1,000, coverage for all drivers and personal accident coverage of up to RM15,000.
    - - TRANSPORT
        
        PROTON Holdings Bhd’s widely successful premium C-segment SUV, the X70, has been selected as one of the official vehicles of the Asia-Pacific Economic Cooperation (APEC) 2020, or MyAPEC 2020.
      - ASSORTMENT
        
        ALL IN ONE" PREMIUM-Assortment
        This assortment fits almost all vehicles and can perfectly be used for selling in self-service shops and supermarket stores.
        
        The SUPER FLAT PREMIUM wiper blade with spoiler and all respective adapters are included in fashionable and robust packaging.
      - MARKET COVERAGE
        
        Malaysian carmaker Proton Holdings Bhd is developing voice commands in Thai and Indonesian for its first sports utility vehicle (SUV), the X70, giving the impression that the two countries are expected to be among the first export destinations for the vehicle.
      - CHANNELS
        
        Customers who are interested to place a booking for the Proton X70 will be able to book and pay a deposit for their order online.
        
        For buyers want to make it as easy as possible for Malaysians to book a Proton X70 so company think this is a step in that direction. To promote their new channel,they will run a promotion for three days from the date the function goes live, where those who place a booking for the Proton X70 will also receive special gifts
      - LOCATION
        
        Proton Edar Bintulu Branch is a strategic location to distribute Proton x70 around Bintulu, Sarawak
        
        SUV cars such as the Proton x70 are very suitable in the Bintulu area because of the corrugated road surface. Even the residents of Bintulu who have a high income are suitable to own a Proton x70 car.
      - INVENTORY
        
        Proton inventory designed to meet the dictates of market place and support the company’s strategic plan.
        
        The market demand, new opportunities due to worldwide marketing, global sourcing of materials and new manufacturing technology.
        
        Company proton have Communicating correct inventory level.So that, real time to all channels and allocating inventory to orders are too important to be done manually.
        
        Proton lets teh buyers automate it .Then they can define the criteria, set priorities so that you never oversell.
- - - - This is because proton has provided 4 types of Proton x70 options .For example ,if the customer have high income more they can choose Proton X70 Premium2WD.While the low income can choose the standard Proton X70 2WD ,Executive 2WD and Executive AWD