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Traditional Tools, Unstructured data - Coggle Diagram
Traditional Tools
Case Research
Strengths
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Derive richer, more contextualized interpretation due ability to capture rich array of data
Area of interest can be studied from the perspectives of multiple participants and using multiple levels of analysis
Weaknesses
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Highly contextualized, therefore difficult to generalize to other contexts
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Key Decisions
Uses for Case Research
Studies aimed at understanding complex, temporal processes
(Why and How)
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Conducting Case Research
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Select case sites
Theoretical sampling, not random sampling
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Survey Research:
Collect data about people and their preferences, thoughts and behaviors in a systematic manner
Types
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Questionnaires:
Research instrument consisting of a set of
questions intended to capture responses from
respondents in a standardized manner
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Response formats
Ordinal, two or more ORDERED options:
i.e. highest level of education: HS, College, Graduate, etc.
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Nominal, two or more UNORDERED options:
i.e. Industry of employment: education, healthcare, etc.
Continuous, meaningful zero
i.e. Age, tenure, etc.
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Sequencing
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Start with easy, non-threatening questions
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Strengths
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Economical in terms of
time, effort and cost
Weaknesses
Subject to biases
Non-Response
Strategies for reducing
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Respondent friendly questionnaires:
Short, clear, non-offensive, easy to read and respond
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Social Desirability
People inherently do not want to look
bad or make others look bad
Difficult to address in questionnaires
Can be addressed with an astute interviewer
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Experimental Research:
Gold Standard
Manipulation of independent variables
and evaluation of outcomes (dependent variables)
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Validity
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Threats to validity
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Instrumentation threat:
Change in pretest and post test
due to change in administration of
test and not due to treatment
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