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Cherwell NBD - Coggle Diagram
Cherwell NBD
Marketing Support
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HubSpot KPI ands reports, WEB stats, how much traffic are we getting to our site, how can we improve this if low
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weekly use of social media, speak to our audience ask questions, seek engagement - not just posting
Do we have funds to look at advertising option, FM magazines, cleaning magazines other bespoke industry publications
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Marketing plans need to be done now and visible to all, even if we only plan the next 3 months initially
Target Market Sector
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Unique groups that may be reforming - e.g my local scout hut £250 order and my details will be emailed to other leaders
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Lead Generation
Direct mail to specific larger accounts (very targeted) - how can we stand out with our comms - e.g tea bag in with cover letter "have a cuppa on us while we explain who we are ....."
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Cold calling over the phone to targeted list, done on a weekly basis (is once per week enough???)
Using hub spot to use sequence messaging to key target customers, target x per week
Can we include other business areas to start outbound calling. Customer Services targeting x calls per day
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Metric and Tracking
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Visible dashboard to track and monitor progress across all NDB activities, need to ensure business focus and traction
Sales Plan Document, similar to emailed template. Drive accountability, focus and engagement. This cannot sit on to-do list. it must take priority. Bring all the bits we worked on last year into one place
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