Chapter 1- Introduction to digital marketing - Coggle Diagram
Chapter 1- Introduction to digital marketing
Digital Marketing- Digital marketing encompasses all marketing efforts that use an electronic device or the
Search engine optimization (SEO)
the process of maximizing the number of visitors to a particular website by ensuring
that the site appears high on the list of results returned by a search engine.
Search engine marketing (SEM)
Search engine marketing is the practice of marketing a business using paid
advertisements that appear on search engine results pages.
Pay-per-click advertising (PPC)
There are different types of PPC ads, but one of the most common types is the
paid search ad.
A type of marketing that involves the creation and sharing of online material (such
as videos, blogs, and social media posts) that does not explicitly promote a brand
but is intended to stimulate interest in its products or services.
Social Media Marketing (SMM)
As an end user, many people already know a lot about social media, but their
knowledge about social media marketing is typically more limited.
Affiliate marketing is the process of earning a commission by promoting other
people’s (or company’s) products.
Email marketing is the act of sending a commercial message, typically to a group
of people, using email.
Traditional marketing Vs Digital marketing:
Traditional marketing is a form of
conventional marketing that was
used before the internet era was
Digital marketing is the
marketing of products or services
using digital technologies, mainly
on the Internet, but also including
mobile phones, display
advertising, and any other digital