Please enable JavaScript.
Coggle requires JavaScript to display documents.
Products, Services and Brands: Building Customer Value - Coggle Diagram
Products, Services and Brands: Building Customer Value
What is a product?
Definitions: Product, Service, Experiences
3 levels of product
-
Actual product: Brand name, Quality level, Packaging, Design, Features
Augmented product: Delivery and credit, Product support, Warranty, After-sale service
-
-
-
-