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Cinema-How can we improve the experience at a cinema, : - Coggle Diagram
Cinema-How can we improve the experience at a cinema
Treatment
can you over treat someone, which will cause them to not want to comeback as the customer may not like this
Can you under treat someone which will also cause the same possible result, they don't come back
How can you tell that you are treating someone the best way without making out you are weird
Can we do what IKEA does with its smart surveys
Can we have employees ask customers survey questions about what it was like at the cinema
Can we have surveys on paper that the customer can fill out with pen/pencil
Costs
If we were to increase prices, this would be to keep all seats and the drink and popcorn makers clean and working to the best they can
Should we keep the costs the same
What affects would this be?
Would the customers like that?
Is this good, the product will need costs to keep it well managed and safe to use
How can the cost of the ticket affect the customers feelings on coming back?
Would they pay it?
Would they look for a cheaper ticket?
Would they ignore it?
experience
Would a good experience make a customer come again?
What would the outcome of this be?
Would it be that the customer would be back?
Or would the customer not come back?
What would the outcome of bad treatment cause?
Would a customer ignore it?
Would the customer not come back again?
Would the customer like it and come back?
The problems at a cinema
Rubbish left on a floor
Could we have bins under the chair to reduce the littering at cinema floors
Could this stop rubbish being held by the customer?
Could we have bins under the seat so customers can put it in there
Can we have the popcorn and drinks able to be zipped up in a plastic bag which is attached to it
Noise
How could you reduce the amount of noise being generated at a cinema
Have the person have headphones on to listen to the film
Have stewards to get them to be quiet
Could this increase ratings at a reviewing website
Ticket queues
How can this affect a customers opinion of a cinema
How can we reduce the cinema ticket queue
User groups
User groups will be the people who use this
This can be someone who is old or young
They can be small or tall
The target group may have certain ethical or religious beliefs
The user group may have certain allergies
The user group can have a different attitude as people are different to others
They may be easily offended
They could be easily annoyed by others in the cinema
Others can be nice and carry their rubbish to a bin
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