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Persuasive Techniques - Coggle Diagram
Persuasive Techniques
Target Audience
Age
Demographic
Place and time
Interests
Gender
Ads rely on these techniques to sell a product
Idea
Steyreotypical
Exaggeration
Fantasy
Surrealism
Car Ads
4WD
Jeep
Toyota
BMW
Cinematic
Story Lines
Ways of advertising
Spoken
Written
animation
Clips and videos
Signature colors
McDonalds: Red and Yellow
Nike: Orange
Coles: Red
Cadbury: Purple
Woolworth's: Green
Rebel: Yellow and Black
Slogans and Songs
Nike: Just Do It
Cadbury: there a glass and a half in everyone
Toyota: Oh what a feeling Toyota
Woolworth: Fresh Food People
Mazda: Zoom Zoom
AFORESTIS
facts
Kills 99% of germs
opinions
alliteration
Fresh Food People
rhetorical questions
Would you care more if I was a panda
emotive language
Your trophy achievement or my life
superlatives
triplets
111 (NZ fire service)
imperatives
statistics
repetition
Down Down Prices are Down