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LANGUAGE AND SOCIETY, also, Semantics II Veizaga Blanco Jhamil Scoth.…
LANGUAGE AND SOCIETY
FIVE FUNCTIONS OF LANGUAGE
INFORMATIONAL
CONCEPTUAL MEANING IS RELEVANT
EXPRESSIVE
TO EXPRESS FEELINGS AND ATTITUDES
IT INCLUDES SWEAR WORDS AND EXCLAMATIONS
AFFECTIVE MEANING IS RELEVANT
DIRECTIVE
the aim
TO INFLUENCE THE BEHAVIOUR OF OTHERS
COMMANDS
REQUESTS
EMPHASIS ON THE RECEIVER
AESTHETIC
POETIC LANGUAGE
TO BRING A HEIGHTENED SENSITIVITY TO MEANING
PHATIC
TO KEEP THE COMMUNICATION LINES
TO KEEP SOCIAL RELATIONSHIPS
TO MAINTAIN COHESION WITHIN SOCIAL GROUPS
GREETINGS
FAREWELLS
ROUTINE POLITE QUESTIONS
FOUND IN CEREMONIAL SPEECHES BY HEADS OF STATE
TO INTENSIFY ATTITUDES
JAKOBSON´S CLASSIFICATION
SUBJECT MATTER
FOR INFORMATIONAL
ORIGINATOR
FOR EXPRESSIVE AND DIRECTIVE
THE ONES THAT INVOLVE THE SOCIAL ROLE OF LANGUAGE
RECEIVER
FOR EXPRESSIVE AND DIRECTIVE
THE CHANNEL OF COMMUNICATION
FOR PHATIC
MESSAGE
FOR AESTHETIC
CONCEPTUAL VS AFFECTIVE MEANING
THERE IS AN OVERLAP BETWEEN BOTH
ATTITUDES EXPRESSED BY WORDS DENOTING EMOTIONS
EVALUATIVE WORDS
TWO DANGERS
IF ATTITUDES AND EMOTIONS ARE CONVEYED BY THE ASSOCIATIVE MEANING
MISCOMMUNICATION AND MISSUNDERSTANDING
THE AFFECTIVE MEANING PREDOMINATES OVER THE CONCEPTUAL MEANING
AFFECTIVE MEANING INCLUDES CONNOTATIONS
WHILE CONCEPTUAL MEANING IS MORE OBJECTIVE
SNARL WORDS
WHOSE CONCEPTUAL MEANING BECOMES IRRELEVANT
TO EXPRESS HOSTILITY
COMMUNIST
FASCIST
NEGRO
NIGGER
TO MAXIMIZE THE UNPLEASANT ASSOCIATIONS OF A TERM
PURR WORDS
THOSE THAT HAVE A POSSITIVE EFFECT
ASSOCIATIVE ENGINEERING: EUPHEMISM AND IMAGE-BUILDING
WELLSPEAKING IT IS THE PRATICE OF REFERRING TO SOMETHING OFFENSIVE OR INDELICATE IN TERMS THAT MAKE IT SOUND MORE PLEASANT OR BECOMING THAN IT REALLY IS
REPLACING A WORD WHICH HAS OFFENSIVE CONNOTATIONS
WITH ANOTHER EXPESSION, WHICH MAKES OVERT REFERENCE TO THE UNPLEASANT SIDE OF THE SUBJECT: POSITIVE MISNOMER
OPPOSITE OF A SNARL WORD
ASSOCIATIVE ENGINEERING
A PROCESS OF GLOSSING OVER UNWANTED SITUATION
STRATEGIC CHOICE OF LABEL WITH REGARD TO IMPROVING ASSOCIATIONS
CONCEPTUAL ENGINEERING
IT OCCURS WHEN A WORD THAT MAY HAVE CONNOTATIVE ASPECTS OF MEANING ACTS AS IF IT WAS ITS NORMAL, OBJECTIVE MEANING
A WORD THAT MAY SOUND UNPLEASANT (BY THE HAND OF CONNOTATION) SOUNDS UNPLEASANT BUT BY THE HAND OF DENOTATION
LANGUAGE AS A SUBSTITUTE FOR ACTION
MISUSE OF LANGUAGE IS A MAJOR CAUSE OF HUMAN CONFLICT
AND MAJOR DANGER TO THE FUTURE OF THE HUMAN RACE
PHATIC LANGUAGE
CAN BE REGARDED AS A SUBSTITUTE FOR PHYSICAL ACTIVITY
LANGUAGE TAKES A MAJOR PART IN THE CONFLICTS THAT ARISE BETWEEN PEOPLE
THE SEVEN TYPES OF MEANING PLAY A GREAT ROLE
POSITION
AN STRATEGY THAT SEMANTICS TAKES FOR CONSTRUCTING A WHOLE ARGUMENT IN FAVOUR OF A GIVEN ATTITUDE
PROPAGANDIST´S POSITION
TENDS TO BE ASSOCIATIVE RATHER THAN CONCEPTUAL
EUPHEMISTIC PROPAGANDA
POLEMICS
CONSISTS IN TRYING TO MAINTAIN ONÉ´S OWN POSITION INTACT WHILST BLASTING HOLES IN THAT OF ONE´S OPPONENT
TO HAVE STRONG FAVOURABLE CONNOTATIONS
OR FAVOURABLE EFFECTIVE MEANING
also
Semantics II Veizaga Blanco Jhamil Scoth. September 17th, 2020