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Coronavirus Analisis, 1.Companies Sales, As the CEO of a restaurant I…
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1.Companies Sales
1.1 Increased sales
a) 3M: due to the coronavirus situation, 3M increased their sales because they sell personal protection products.
b) Supermaxi: increased their sales beacuse people need to have more food in their houses.
1.2 Decreased sales
a) Restaurants: they can have their maximun percentaje of costumers and some others have to close their business.
b) Toyota: people are not buying cars like they used to.
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- As the CEO of a restaurant I would mainly implement a COVID 19 prevention system that has to be prepared with the proper biosecurity that make our business a safe place for our costumers and employees
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- Then I would create a communication strategy where I “sell” ,so to say it, my business focusing on an specific group of people. Selling them a “zero risk experience”. Using some testimonial videos from satisfied costumers.
- We would use social distancing as a marketing tool. Expand the external area of the restaurant to a 80%. Reducing any risk of contagion.
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