The researchers have used a multiple case study research method to examine 5 ICT-based social start-ups using a combination of purposive and convenience sampling. The paper introduces me to some behavioural elements (motivation, skills, and intentions) that can be considered in my study. Overall, this article gives a good overview of the models/frameworks for social start-ups. - Population age, high level of education, religion are among some other variables. Factor-driven to the efficiency-driven economy, mobile communication, 55% internet users, easy of doing business, angel investors, incubators and accelerators programs, venture capital companies, | Obstacles (Government rule, regulations, funding issues, poor networking possibilities) - Social entp areas: energy, health, medicine, education, environment, people, employment,