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image, image, GROUP 5, Provide personalized experience for customers who…

- - - - Recycle
        This is the big challenge Starbuck companies make big progress. We are trying to develop more environmentally friendly cups and work hard to expand our recycling program in an effort to reduce the waste we produce.
        
        Starbuck provides reusable beverage containers
      - Green Building
        Coffee Bar - LEED Certified Green Shop. Starbuck Company makes stores greener by using responsible building materials and energy efficient design to reduce the impact of our environment.
      - Energy
        Turn off the Starbucks lights. Starbuck Company is proud of the work that staff do to be more energy efficient and we are committed to minimizing our energy consumption and using renewable energy sources to reduce the impact on nature.
      - Coffee
        Starbucks Coffee is the first color-flavored coffee in the U.S. which uses only natural flavors and other natural ingredients and now offers Starbucks Natural Fusions, a line of naturally flavored ground coffee
      - Water
        Hands wash coffee scoop in a sink. We all have to work carefully with one of our most valuable natural resources and we’re evaluating our store design, equipment and operations to identify ways to continue to reduce the amount of water we use.
- - - - The barista at the cash register who take the customer order and write their name on the correct sized
      - who takes customers orders relays the order to a co-worker who then starts the process to make beverage
      - when the beverage is made, the barista calls out the name on the cup and gives the customer their finished beverage
  - - - Leader, managers and supervisors emphasize support for subordinates to ensure that every employee group in the company
      - The company highlights the importance of caring fot employees as a way of optimizing employee morale and customer satisfaction
    - - The corporate culture of starbucks encourages collaborative efforts through effective communication
      - They collaborate as teams to make the order fulfillment process efficient
      - Starbucks corporation's organizational culture supports efficiency in business process, Which contributes to quality of service, positive customer experience, and business cost-effectiveness
    - - Starbucks has anti-discrimination policy that shopes its organizational culture
      - Starbucks facilitates information sharing and positive rapport among employees, as well as inovation based on diverse ideas
      - This cultural facilitation supports employee motivation and helps minimize turover
      - This aspect of the company's organizational culture also makes customers feel welcome at starbucks cafes
- - - - the logo is green colour
      - easily reconize that logo belongs to starbucks brand
      - widely known throughout the world and represents a twin-tailed mermaid
      - represents commitment to the environment and reducing wast
- - - - The second target group is 18-24 age and belong to richer family
        
        Both of these groups, they prefer the fragrant aroma, bitter and sweet taste. Starbucks has developed distinctive various menu other than coffee so that customer willing to get their flavor with price expensive and every manner of taste and just the way they like it.
    - - For customers who are active social networking are more interested in using the Starbucks app because easy to purchase and to get the latest information on the products and services offered by Starbucks.
      - Most customers of student from highest education level such as Pre-U, Diploma, Undergraduates, Postgraduates and Professionals are interested with starbucks drinks.
    - - Selecting the store location with educated and coffee lovers.
      - Starbucks target this group by offering drinks that appeal to them.
      - Making customer service a priority
      - Their target is college students who from affluent families can afford to buy Starbucks drinks.
      - Its target demographic is urban and affluent, often on the go white collar professionals looking to take their caffeine fix with them to them office.
- - - - It promotes mutually beneficial relationship
        
        Because it environmentally socially, and economically guidelines for buying coffee from the farmers.
  - - - However it still remains on top of every company because Starbucks loyal customers keeping their company to keep expanding in time to time.
  - - - For example if US exchange rate getting down , so they need to pay more to export the coffee.
      - As compared to Malaysia's Starbucks franchise, They has partnered with Conservation International (CI) and has helped Starbucks Malaysia develop purchasing guidelines that meet ethical principles.
- - - - For customer can either spend time in the shop and benefit from the friendly and cozy environment and wifi.
      - They can rapidly purchase for their beverage such as take away.
      - The extend marketing can help the main activities undertaken by Starbucks as to best meet the needs of its targeted market.
        
        Two types product are identified is served beverages, and food and mugs for sale.
        
        Beverages tend to bring the most profit.
        
        Mugs have become more of culture individuals around in Bintulu and helped Starbucks created their signature products.
  - - - Salted caramel Frappucino
- - - - Meet their friends or doing something work, or a business women or men they will meet their clients
    - - Bring in about 40% of starbucks sales
      - Starbucks positions itself as a place college students can hang out, study, and meet people.
  - - - Why? Because these people also have discretionary income and are willing to spend it on premium coffee drinks
      - They may not splurge on other things as often as the higher income customers, but they enjoy treating themselves to their favorite coffee and sometimes a breafast sandwich, snack or dessert to go with it.
- - - - starbucks offers great service to customers for example providing gimmicks of writing services on beverage cups
      - provide comfortable store decor for customers
  - - - Starbucks focuses on hight-income people
      - The packaging and labeling are attractive and look classy on the product
      - Starbucks places great emphasis on the quality of their coffee products, even if prices are a little more expensive