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SMILE / SMM - Coggle Diagram
SMILE / SMM
PRELAUNCH
Facebook
SMILE
Posting every 2nd day
promo
Present the product in 360*
Show how the SMILE fits in different interiors
Sustainability oriented
non-promo
inspirational posts
sustainablility
motivational quotes
1/3 Ads from the page
Invite likers to follow your page
Page likes ad (use a video teaser and/or a stop motion)
Non-existing ad with CTA (follow the page)
SMILE VIP group
Get insights and use it in the strategy
Keep high engagement
Warm up-ing / create more emotional connection (email sequence)
Felix
Post per 2-3 days
Announce about the Kickstarter launch
ChopValue
Announce about Kickstarter launch- CTA to the website
Smile shelf pages / CTA > follow our pages
Tell about SMILE / CTA to the website or follow our pages
Coutdown posts
Facebook groups
500 groups
enter
get some insights
Elaborate some strategies
post sharing
photo/video uploading
link sharing
asking questions
Instagram
min 15 posts till the launch
non promo
promo
buy 1000 followers
1/3 ads from an instagram page
Specific ads for boosting follower list
Stories
IGTV
Reels
AR filters - SMILE on the wall
use Chopvalue page
Twitter
min 5 posts
use the right hashtags
Think about new strategies
Youtube
prepare a SMILE video for YouTube posting
prepare a SMILE review and unboxing video 3-5 mins
Pinterest
keyword Research
Open a board (SMILE Self | Modular Furniture)
1-3 pin
Prepare 50+ vertical photos and videos
SMPO
Facebook
Fill in all info on the page
prof pic
Instagram
prof pic
bio
highlights
What's SMILE
How it's made
Design
Film
Story
FAQ
Twitter
prof pic
add the location
Youtube
cover
SMO
Facebook group on the thank you page
IG AR Filter on the LP
Linkedin
post about the launch
post about SMILE > CTA > website
Countdown >website
Video shoot
Square and stories, up to 15 sec
Videos for TA segments
Hero, Hub and Help videos
generate creative video ideas
"Update it" campaign
on Wednesday having a brainstorming for idea generation
on Tuesday having an ideas presentation
TA segments
People who change the home and need new furniture
People who need to update the old furniture
People who don't have and want new shelves
Young families, and elderly families
Photo shoot
20 square photos / 40+ story format
Photos of different rooms
Human interaction (need a brainstorming till the launch)
LAUNCH
Promotion
SMM Strategy