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Environment analysis of an industry - Coggle Diagram
Environment analysis of an industry
Importance & Usefulness
Finding business opportunities
Identifying market entry strategies
Locating areas of opportunities inside the company
Bringing innovative technologies in markets which don't have them in order to improve production or/and efficiency
Taking advantage of external factors through company's strengths
Defining how to apply their shared value strategies in a specific environment
How are the strategies designed?
Having a clear goal in mind (attracting new customers, improving customer experience, finding companies to merge with, etc.)
Take a deep look into what the strengths & weaknesses are
Using the current threats and opportunities of the market, combine your strengths and weaknesses in order to create good strategies
Interesting information
Fundación Azteca has more interest than Fundación Televisa according to Google
There's a lack of trust among Mexican population in organizations of this type due to recent scandals
How is it conducted?
Analysing strengths and weaknesses of the company
Identifying the current state of the market
Taking into consideration variables that change depending on the country or market (PESTLE analysis)
Being careful of how stable the industry is and how viable is (Porter's five forces analysis)