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Professional Practice, Unit 1, Unit 2, Unit 3, Unit 4 - Coggle Diagram
Professional Practice
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Marketing Affairs
Market Study
research, which seeks to anticipate the response of potential customers and competition to a specific product or service
Marketing Mix
represent the four basic pillars of any marketing strategy: Product, Price, Place and Promotion
helps define, not only how to sell more, but also the ways to be more effective in conquering and maintaining that clientele
Financial Affairs
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Budgets and Outlook
evaluation and control expressed in quantifiable terms of the various areas or units of the company as part of their short-term action plans, all this framed within the strategic plan initially adapted by the company and determined by senior management
Business Plan
formal document of a set of business objectives, which is constituted as a projection and evaluation phase
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