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Chapter 1: Introduction to Public Relation - Coggle Diagram
Chapter 1: Introduction to Public Relation
1.1. Overview
1.8. System theory
1.3. Public relations definitions
1.3.1. Academic definition
1.3.2. Practitioner definition
1.5. Public relations roles
1.2. Introdution
1.7. Contact list
Networking
Why are those important for PR practitioner
Definition
1.4. Management and organization of public relations
1.4.1. External environment
1.4.1.2. Consumerism
1.4.1.3. News media
1.4.1.1. Globalization
1.4.1.4. Task environment
1.4.2. Internal environment
1.4.2.2. Size
1.4.2.3. Culture
1.4.2.1. Sector
1.4.2.4. Stage of organizational development
1.6. Public relations roles