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MARKETING CAMPAING - Coggle Diagram
MARKETING CAMPAING
Step 1 End Goal
Increase Customers
Improve % of Customers
Increasing Sales
Gain good publicity
Promoting the product
Raise Brand Awareness
Step 2 Campaign Budget
Coders: R22 000 p/m
Marketing Director R15 000 p/M
Graphic Designers R15 000 p/m
CEO R30 000 p/m
Main budget: R580 000
Equipment R 25 000 per computer
Step 4 Designing Content
Website
Patreon Page
Youtube Adverts
Concept Art
Posters
Emailers
Step 5 Choosing channels
Twitter
Website based pop ups
Youtube
Facebook
Instagram
Discord
Step 7 Analyze and Result
Would I repeat the campaign
How we chose our customers
Taking note of what was the least helpful towards the campaign
What was the simplest part of the campaign and what was the most challenging
Taking note of what was most helpful towards the campaign
Step 3 Target Audience
People who own Computers
People who Like games similar such as plants vs zombies and tower defense games.
Ages between 13 and up
Income bracket: Low
Step 6 Launch and Monitor
New players Per Month
Overall players per month
Monitor Sales
Increase of new players per Month