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GA (Audience, Basic Terms in GA, Goals, Behaviour, Link with Google Ads,…

- - - - If it visites 1 page but does 1 interaction like pdf download is it bounced visit ?
  - - - A Session gets expired when :
        
        Inactivity for 30 minutes.
        
        Can vary from 1 min to 4 hours
        
        MidNight ( 00:00 hrs )
        
        Campaign/Source Change - N
- - - - Segment the audience for retargetting or email marketing
        
        Analyze the campaigns/sources which are generating sales/revenue.
        
        Make new strategies based on this data.
        
        Track Conversions.
        
        Macro
        
        Sale Generated
        
        Micro
        
        Add to Cart
- - - - Properties ( 50 )
        
        Views ( 25 )
        
        Apply filters
        
        Setup Goals
        
        Link other Google Products
        
        Create Audiences
- - - - Browser stores a cookie _ga
        
        Cookies are small packets of data web pages load in browser.
        
        Using this cookie only GA detects if the user is new or visitng.
        
        Whenever user interacts with your page , Analytics code sends hit. Hit is a URL containing info about user and all other stuff.
        
        Page View Hit
        
        Event Hit
        
        Transaction Hit
- - - - Gives meaningful report
      - Determines user as new or returning
        
        Categorizes hits into sessions,pages/session,bounce rate etc.
        
        Apply filters as set by user