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THE EXTERNAL ENVIRONMENT FOR TOURISM, HOSPITALITY AND EVENTS ORGANIZATIONS…
THE EXTERNAL ENVIRONMENT FOR TOURISM, HOSPITALITY AND EVENTS ORGANIZATIONS
THE MACRO ENVIRONMENT
DEFINITION
The marco environment refers to the board environment outside an organization's industry and markets.
- beyond control
- exerts forces from outside
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STEEP ANALYSIS
MAIN FEATURES
ECONOMY (fiscal&monetary policy, incomes, living standards, exchange rate,...) AFFECTS PEOPLE'S ABILITY TO PAY FOR PRODUCTS AND SERVICES
ENVIRONMENT (waste, pollion,...) RAISES VARIETY CONCERNS OF PEOPLE ABOUT PROTECTING ENVIRONMENT
TECHNOLOGY (ICT, communications and transport): REVOLUTIONIZED BUSINESS AND CHANGED SOCIETIES&CULTURES
POLITIC (governmental, legal and regulatory influences): GOVERNMENTS HAVE DIRECT CONTROL OR INFLUENCE OVER BUSINESS ACTIVITY
SOCIO-DEMOGRAPHIC
SOCIAL CULTURE: CULTURAL DIFFERENCES; ATTITUDE TO WORK, EDUCATION, TRAINING, SOCIETY,...
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SOCIAL STRUCTURE AFFECTING PEOPLE'S LIFESTYLES AND EXPECTATIONS WHICH INFLUENCE IN PRODUCTS AND SERVICES
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STAGES
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ASSESSING THE RELEVANCE AND IMPORTANCE OF THE CHANGES FOR THE MARKET, INDUSTRY AND BUSINESS
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ASSESSING THE POTENTIAL IMPACT OF THE CHANGES ON THE MARKET, INDUSTRY AND BUSINESS
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