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BODY COPY :check:, IMPORTANCE :star:, REVOLVE AROUND : ::pen:, FEATURES …
BODY COPY :check:
WRITING STYLE : : :checkered_flag:
ACTIVE VOICE
EXCITING VERBS
YOU ATTITUDE
ACTION ORIENTED
PERSONAL COMMUNICATION
FEATURES
:red_flag:
DISTINCT IN FORM
REVOLVING CONTENT
MAIN TEXT
FACTUAL
MESSAGE :black_flag:
text
INTEREST
COMPETITION
REASON
TARGET
IMPORTANCE :star:
RATIONAL APPROACH COPY
type 1
logic
statistical
extensive information
HARD SELL
TESTIMONIAL COPY
type 4
technology/support
credibility
tried/tested/trails
deductive
DIRECT SELL APPROACH :no_entry:
type 2
no persuasion
non emotional
hard news/breaking news element
deductive reasoning
SUGGESTIVE STYLE
type 3
problem- solution
comparisions
inductive reasoning
DEMAND TIME
APPEALS ALWAYS
CONVINCE TO BUY
DEVELOPS INTEREST
CLOSES A CALL FOR ACTION
AMPLIFIES HEADLINE
CARRIES A SELLING MESSAGE
PROVIDES EVIDENCES
credibility :warning:
ELABORATES ON PERFORMANCE
REVOLVE AROUND : ::pen:
HARD SELL : :explode:
SOFT SELL : :<3:
assurance
PERFORMANCE :check:
ops=opt
PROTECTION :no_entry:
safe
FEATURES + FUNCTIONS + BENEFITS = BODY COPY
TRUST :forbidden:
COPYWRITNG & AD DESIGN
:star: :
:tada: