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Internal marketing - Coggle Diagram
Internal marketing
Class discussion
employee engagement
communication
sustainability
motivation
productivity
incentive
profitability
fostering brand advocacy
Internal marketing process
Dissemination of Marketing Information to Employees
Need to be aware of upcoming events/campaign/promo
Establish service culture
Service culture supports through policies/ procedures/ reward system/ action
Organisational culture
pattern of shared values/beliefs
Develop marketing approach to HR management
Implement reward and recognition system
Cross training
2 or more jobs
importance of departments & interaction
Moment of truth
customer/ employee contact
Cast member