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Task 3 SQDA Feasibility Report - Coggle Diagram
Task 3 SQDA Feasibility Report
Key Notes
Paragraphs
Introduction
An overview of report using descriptive language
A brief and catchy opening sentence
Analysis of SQDA
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
USP Analysis
Comparison to another business using the 4 P's and their customer service
Implications of opening more stores
Comment on their current position and define whether it is feasible to open more stores, then make recommendations to provide stability when going through the process on opening more stores
Create a summary of each analytical tools relating back to the data created
Marketing mix (Explain)
Mention the 4 P's of Marketing (product, place, promotion, price)
Compare to other businesses of similar lifecycle stages
Mention ways the business can improve their current 4 P's if needed
go into detail about the 4 P's and show how the differences can affect the business
Evaluation
Marketing stratergies
Determine current marketing strategies (mention on how they are managing this strategies)
Decide on what strategies would help improve their current business
Operational Strategies
Determine Operational Strategies used by SQDA (comment on how the business are managing this strategie)
Set other strategies that the business can use to improve their sales, management etc
Facts and characteristics of SQDA (Describe)
Positioning in the business lifecycle
Identify what stage the business is in and what they are doing to progress
Operating environment factors
political, social, legislative, economic, cultural and natural factors that the business follows. Comment on how they are using this to benefit all parties envolved.
Target Market
Who are their products and services for (generation, age), how and why have they chosen this style of market.
Total Product Concept
Why they use certain materials, why they have chosen their selected items to sell, benefits for customers.
Recommendations and Conclusions
.
Rewrite introduction with relation to data provided and choose/select whether it is feasible to open more stores on the East-coast of Australia.
.
Recommend strategies to help improve the overall businesses productivity, sales, management and current issues.