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Explore/ Understand user engagement with different museum digital…

- - - - Type of responses (eg: like, share, comment); Total number of each type of responses; Number of overall engagement (time/ day/ year)
      - Total number of substantial user comments
  - - - Data mining
- - - - Analysing the user-generated content and identifying the emerging types (& topics)
      - Identifying if there are any user behaviours and responses with emotional tendency
      - Investigating posts with higher number of overall engagement/ substantial engagement
- - - - Data mining
        
        Quantitative method: basic statistical analysis
        
        Qualitative method: content analysis
        
        Identifying how different themes correlate to positive and negative ratings
        
        Analysing the app reviews and identifying the common themes of these reviews
        
        Total number of positive reviews and negative reviews
- - - - Data collection: data mining
        
        Data analysation: content analysis
      - Data sample
        
        Art museums
    - - Case study