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Jenkins - Coggle Diagram
Jenkins
Concept 1: fan appropriation
Recontextualisation
Expanded series timelines
Refocalisations
Moral realignments
Crossovers
Personalisations
Eroticisation
Concept 2: audience-producer convergence in the digital age
Given fans a voice
Trans-media storytelling
Promotional preview material release
Twitter hashtags
Product maker interactions
Loyalty rewards
Crossover events
Concept 3: fans use participatory culture to effect wider social change
Allows individuals to share and develop ideas with a like-minded community
Participatory culture can create social change