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Representation of Women in the limelight - Coggle Diagram
Representation of Women in the limelight
Advertising
Main representation of women is them being sexualised or objectified for their appearance or behaviours.
Perfume adverts normally have women wearing lingerie or a sheer material robe which is quite revealing.
Men are always portrayed as strong and powerful in comparison to the women
Man being dominant and in possession of woman
Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender.
Gender is the main base for advertisment companies to start at
Lingerie adverts- seductive women red/nude lipstick
Femme fatale or naive/vulnerable
Domestic obsessive
Selfless nurturer
Sex object
Unattainable goddess
Fraught juggler
Six stereotypes of advertising
Bit part
Magazines/Newspapers
Page in the newspaper dedicated to the gossip of women not wearing clothes or revealing outfits
Innocent magazines like Good Housekeeping can often be dragged into stereotypes such as the gossip magazines
Some magazines have been running for years and changed their focus over decades such as Cosmopolitan
Usually front cover girls have a lot of makeup on and not wearing clothes
Feminism is mostly portrayed in a negative light in the media
Ms. magazine is a magazine focusing on the development of women's rights
Betty Friedan - women's rights movement
Less professional women feature in magazines in comparison to men
Betty Friedan was fired for becoming pregnant
Less political women in the media culture due to the rights of arrogant, dismissive men in the 60s
