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Hesmondhalgh - Coggle Diagram
Hesmondhalgh
Concept 1: maximising profits and minimising risks
Audience consumption patterns
Marketing and publicity
Limited consumption capacity
Expanding
Horizontal integration
Vertical integration
Multi-sector integration
Formatting
Star formatting
Genre-based formatting
Serialisation
Remakes
Independent labelling
Concept 2: the effects of the internet revolution are difficult to diagnose
Digital media used in vastly different ways
Few with necessary skills for participatory culture
Dominated by powerful companies
Reduced democratising capacity
Products exist due to their economic context
The media industry is a high risk business