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Week 3 - Coggle Diagram
Week 3
Exposure
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Why is it important?
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Increases liking
"mere exposure effect"
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This relationship can be described as an inverted U. Meaning that repeated exposure increases liking only to a point. After that, adittinal repetitions decrease liking
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Challenges
Selective exposure
Consumers might block ads, fast forward commercials, change channels, etc
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Attention
The process by wich we devote mental activity to a stimulus. necessary for information to be processed
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Types
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Non Focal
automatic, requires little effort
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Perception
The process of determining the properties of stimuli using vision, hearing, taste, smell or touch
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