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Business Strategy, Ideas to next year:, Ideas, Global Quality Notes:
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Business Strategy
Market is highest in 2022 & 2023, We need a higher share on the market
Last year there was a target of 500 mill DKK,expect to end at 300mill.
DOG have 1% market share, but is 4 out of 12 companies
Expect to sell between BWTS to 21K ships in 2020-2025. 4K is new ships. expext a sale of 1 billion in the peak year
340, 500 and 750 M3/h is the high runner sale
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How much more is the cost of M-files according to what the customer will pay for the traceability docs ?
More sales managers in DOG 20 persons around the world, with a new sales director
Most of customers are placed in asia and that will be some of the benefit, beeing close to the customers.
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In future there will be a new IMO Compact Clean system, which have more power. expecting TAC on this in 2021
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Sell new pumps with discount, when delivering the old pumps back
Utillity:
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Competitor: Grundfos 20-30 % of the market (1), KSB 10% (2), Sulzer 5% (3), Xylem 5% (4) and DESMI 3% (5)
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High Quality and Efficiency in DESMI Pumps, we sell solutions which many other are not, they sell serieproducts.
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Industy
208 mill estimated 2020, expect a growth of 9,4 % yearly on to 2025
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Competition: Billund Aqua culture, Küger Kaldnes Veolia, Akca group, Aquamaof.
High Quality and efficient pumps , but to high on price
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Better than 2019, 2021 is at the lowest, expect to grow in 2022 and at a high level in 2023 (Engine pump and Scrubber pumps)
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Automation, expectected to have small raise within the next years.
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Sell new pumps with discount, when delivering the old pumps back
Defence & Fuel :
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Cicor is the biggest competitor, what do de deliver and what service do they have and what is the price of there products comparing to DESMI
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Sell new pumps with discount, when delivering the old pumps back
Ro-Clean
Oil spill - Market share 20 % (Offshore = 50% / Near shore=50%) (Market is 750MDKK), placed as no 2 with 20%(Nr.1 er Lamor fra Finland with 25%) (nr.3 is Vikoma with 15% from England). Expect 1% growth
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EnviRo-Care introduced to India. Need more manpower in R&D developing new products. New regions are being investigated.Expect 89% growth expect to reach top of the market which is 850mDKK.
Seaweed customer need fast deliveries total market is around 150mDKK expect to a growth of 76% of this market.
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DeServe
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Prices are being set by directors of segment, with focus on placed near the market in competition.
OptiSave, system commission, Service agreements, Pump services, pump repair, Claim inspection
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sale of DESMI
Not for sale, because there are no market at the moment. perhaps in 1 to 3 years
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Ideas to next year:
More SWOT in each segment, how to reach the target.
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Global Quality Notes:
*Production meeting with information is like GPS in the car, to have us all go the same way
- One global Claim handling process
- One global QMS
- how much money will be earned with the new targets