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Beverage Industry, Rivalry Among Exisiting Competitors, Threat of…
Beverage Industry
Consumer Segments
Drinkers
Alcohol
Tea
Coffee
Non-drinkers
Water
Soft drink
Juice
Industries
Coffee
Cafes
Alcohol
Pubs
Restaurants
Cafes
Licensed venues
Channels
Retailers
Coles
Woolworths
Alcohol
Liquor Shops
BWS
Dan Murphys
Liquorland
Pubs
Wholesalers
Australian Liquor Suppliers
Fine Wine Wholesalers
Empire Liquor
Direct
Cellar Door
Suppliers
Manufacturers
Drinks
Distilleries
Packaging
Raw materials
Fruit Growers
Sugars
Logistics
Shipping companies
TNT
DHL
Categories
Alcoholic
Beer
Wine
Spirits
RTD
Cider
Non-alccholic
Water
Tea
Coffee
Soft drink
Coridal
Juice
Rivalry Among Exisiting Competitors
Stable Industry Growth
Product Differentiation Low
Not Much Variation Between Brands
Industry Capacity
High
Fragmented Industry
High Concentration in Some Categories
Threat of Substitute Products or Services
Buyer Propensity to Switch
Consumers
Often Buy Whatever is Cheapest
Retailers
Generally Stock a Wide Variety
Pubs/Cafes etc.
Regular Stock
Limited Switching
Switching Costs
Low
Consumers
Varies
Pubs/Cafes etc.
Price of Substitutes
Depends
Often Relatively Inexpensive
For Consumers to Buy from Retailers
More Expensive
Certain Venues
Performance of Substitutes
Many Successful Competitors
Exist
Depends
Bargaining Power of Buyers
Number of Buyers
High
Different Types
Commerical
Retailers
Everyday
Information
Fairly Easy Access
Switching Cost
Pubs/Cafes etc.
May Incur
Individual Consumers
Not Likely to Impact
Substitutes
Exist
High
Threat of New Entrants
Switching Costs
Do Not Impact Customers
Government Regualtion
Varies
Labelling
Who Can Drink/Buy
Where People Can Drink
Brand Identities
Strong
Some
Bargaining Power of Suppliers
Switching Costs
May Exist
Industry Demand
Consumers
Consistent
Supply Power is Lower
Retailers
High Demand
Supplier Concentration
Manufacturers
High
Variation
Ready to Drink
Consumer Segments
First time drinkers
University students
Industries
Pubs
Cafes
Restaurants
Licensed venues
Partiers
Occasional/Social drinkers
Competitors
Mixers and Spirits
Cordials
Soft drinks
Vodkas
Gin
Tequila
Juice
Alcoholic beverages
Beers
Wines
Spirits
CIders
Premixed drinks
WKD
Vodka Cruisers
Midori Illusions
Gordan's Pink Gin and Soda
UDL
Smirnoff Ice