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Individuals & Society - Coggle Diagram

- - - - Bundle pricing strategy
        
        McDonald’s offers meals and other product bundles for prices that are discounted
        
        encourage consumers to purchase the company’s products based on perceived affordability
      - Psychological pricing strategy
        
        uses prices that appear significantly more affordable
- - - - generates most of its sales revenues.
      - manage kiosks to sell a limited selection of products
    - - access information about the company’s products and buy the products
      - can place their orders through the Postmates website and mobile app
- - - - TV, radio, print media and online media for its advertisements
      - draw more customers to the company’s restaurants
    - - attracting more consumers
    - - support communities while boosting the value of the corporate brand