Please enable JavaScript.

Coggle requires JavaScript to display documents.

Nieborg - Platforms & Society - Coggle Diagram

- - - - "a concept of astonishingly uneven deployment"
        
        o Business studies focus on automation of tasks
        
        o Critical researchers – everyday leisure—ex Facebook, Yelp, Tv review boards—as “value generating labour in digital capitalism”
        
        o Where is it?
        
         platform economies / reward systems / aspirations of the workers
  - - - Is self-branding really THAT specific to the contexts of platforms and social media? Is there a chance for people to cultivate forms of micro-celebrity and attention WITHOUT these exceptional technologies?
        
        Marwick would reply: "since internet media are accessible in a way that television or radio advertising is not, social media allows for a level of strategic, business-focused identity construction that would be otherwise impossible" (194)
      - keyword: presumes. If the connective capacities aren't available, what then? Are the demands of "edited selves" as deeply infiltrated as Marwick paints?
      - offshores the risks (and costs) of publicity onto the worker (Marwick, 2013, p. 203)
      - commodifiies of knowledge
        
        privileges ACHIEVED STATUS
        
        but also privileges ASCRiBED MICROCELEBRITY (164)
- - - - connected to the overarching ide that apps have layers and are contextual
  - - - Physical
      - System (Android, iOS)
      - Code and Progamme execution
        
        Why put together?
      - Network
      - App (store) package level
      - In-app services
- - - - why do we need balance? Why is equillibrium a virture?
      - "co-governance" - a la platforms governed by user voting. ok but would forms of community self-management be free of the structural reproduction of racism, sexisms, etc. that users bring to the platforms?
        aren't users themselves created within the mandates of platforms as much as they move them? what if the structure of voting in inaccessible?
  - - - "they are nested because their sole functionality is to share content within the boundaries of Messenger." (209)
    - - Today’s workers “are they expected to circulate cultural products across a sprawling cross-media ecology (Deuze, 2007)” (2972)
  - - - Is an "edited self" (Marwick, 2013) a contingent commodity?
      - the demands of platforms for FLEXIBLE products inscribe themselves in demand for flexible workers (see: Duffy & Schwartz, 2019, also Scolere, Pruchewiska, and Duffy, 2018)
- - - - Authentication happens on the level of imagination as well as software
    - - Authenticity can be positioned as a strategy of capture - setting aspirations for "Realness" codes something as "everdday"
    - - "Despite this constant call for authenticity, authenticity is not an absolute quality, but a social judgment that is always made in distinction to something else" (120) --- i.e. it is relational
        
        -- in a strategic communication standpoint, authenticity it is often about CONSISTENCY. Does the way you present yourself accord, become legible, from one context to another?
      - "edited self" (p. 194) -- the result of self-branding labour inclined around the projection of "a self- conscious persona— one that makes the world think they are entrepreneurial, knowledge-able, positive, and self- motivated"
        
        Marwick (2013) centers on the edited self as a collection of immaterial and emotional labour (194)
  - - - "But “micro-celebrity” and “high status” do not necessarily go hand in hand" (161)
        
        "Achieved micro- celebrity, by contrast, is a self- presentation strategy that includes creating a persona" (117)
        
        "ascribed micro- celebrity is not just someone popular, but someone treated with the celebrity- fan relationship of distance and aggrandizement.
- - - - APPs are always relational (Gerlitz, Helmond, Nieborg, and van der Vlist's (2019)