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Explore/ Understand user engagement with different museum digital…

- - - - Literature review
      - Qualitative method: semi-structured interview
    - - Qualitative method: content analysis
        
        Analysing the user-generated content and identifying the emerging types (& topics)
        
        Identifying if there are any user behaviours and responses with emotional tendency
        
        Investigating posts with higher number of overall engagement/ substantial engagement
      - Quantitative method: basic statistical analysis & quantitative content analysis
        
        Type of responses (eg: like, share, comment); Total number of each type of responses; Number of overall engagement
        
        Total number of substantial user comments
        
        Type of posts (eg: photo, video, link); Total number of different type of posts (during a specific period)
- - - - Literature review
    - - Quantitative method: basic statistical analysis
        
        Total number of positive reviews and negative reviews
        
        Type of apps; Total number of different type of apps
        
        Analysing the app reviews and identifying the common themes of these reviews
  - - - Qualiitative method: content analysis
        
        Identifying how different themes correlate to positive and negative ratings
- - - - Frequency of keyword