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IAMMAKEISHA Content(attached://119e3cbbc6f50dcec1b04e22e9f6b575 150x150) -…
IAMMAKEISHA Content(attached://119e3cbbc6f50dcec1b04e22e9f6b575 150x150)
IAMMAKEISHA
Channels: Facebook, Instagram, Twitter
Girls, Middle/High School, Ages 13-24, Business Owners, Cosmetologist,
Topics: Life Skills, Career Development, Entrepreneurship, Financial Literacy, Cosmetology Techniques
3 Physchological Triggers
Know, Like, Trust
Sales Funnel
Ad Retargeting
Email Follow-Up
Webinars
KNOW
Instagram
Hootsuite (Schedule Post)
Twitter
Tweepi (Data engangment)
Hootsuite (Schedule Tweets)
Facebook
FB Groups
Group Funnels (My personal Group/New Members): Lead Magnet used to exchange email for free gift. (connect to convert kit)
Hootsuite (Schedule Post)
LIKE
WHAT
What is your solution (instagram stories) what am I helping them with, what makes it so important to get this, and what is it?
What are they struggling with
Doubts
Fears
Insecurities
HOW
How I can help
How else can they get help
WHO
Who am I (snippets of personal life, why I'm the better choice, celebrating wins, things I'm doing) (this qualifies them to connect with you).
Who are they (define my ideal client, the type of people I want to work with and be consistent) share testimonials and case studies. explain the characteristics. (They qualify who they are)
WHY
Why me
Personal Branding....share often!
Unique selling proposition....everything that makes me me...background
What makes me unique (rants...going off on my potential clients), who's taking advantage of them, poverty, lack.
Content Strategy
WHEN (aka why now?)
Share results my clients were able to acheive.
Trust
Webinar
Vs. Live Presentation
Might stumble over your words
Can't automate
Have to dress up
Benefit: Can use same presentation
Vs. Live Stream
Have to be live
May get distracted by comments
Can't Automate
Benefit: Can drive very warm traffic
Emotionally Drained
Vs. Direct Call
Not as qualified and have to teach on the call
Time suck cause you have to be on the phone.
Have to cater each pitch individually
Benefit: Can selL what they specifically want
Have to coordinate schedules
What makes a Powerful Webinar?
Provide aha moments
Install New Beliefs
They believe in me
In my process
In themselves
Break false release (anything that doesn't serve them).
Share what has worked using testimonies
