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Ecommerce Analytics - Coggle Diagram
Ecommerce Analytics
7-KPI
1-Page or Screen Views
2-Visits or Sessions
3-Returns
4-Total Revenue and Revenue by N
5-Gross Margin
6-Lifetime Value
7-Repeat Visitors
8-Conversion Rate
9-Step Completion Rate
10-Abandoned Cart Rate
11-Average Order Value
12-Bounce Rate
13-Percentage of Orders with Promotions or Discounts
14-Inventory Turnover
15-ROI
16-Loyalty—Time Since Last Visit (Recency)
17-Retention—Time Between Visits (Frequency)
18-Percentage of X from Source N
19-Percentage of New Customers (or N Metric)
20-Cost and/or Revenue per Visitor
21-Revenue per Customer
22-cost per customer
11-Analyzing Marketing and Advertising for Ecommerce
1-Campaign analysis
2-Search engine marketing
3-Search engine optimization
4-Affiliate analytics
5-Social media analytics
6-E-mail analytics
7-Marketing-mix modeling
8-Attribution
9-Audience analysis
10-Online display ad unit analysis
11-Customer journey analysis
1-Analytics Value chain
1-Understanding what to analyze:
2-Collecting and verifying data:
3-Dashboarding, reporting, and verifying:
4-Analyzing, communicating, and socializing:
5-Optimizing and predicting
6-Demonstrating economic value
3-Exploratory data analysis
1-Visually examining data to understand patterns and trends
2-Using the best possible methods to gain insights into not just the data, but what the data is saying
3-Identifying the best performing variables and model for the data
4-Detecting anomalous and suspicious outlier data
5-Testing hypothesis and assumptions
6-Applying and tuning the best possible model to fit the data
9-Model
1-inventory
2-products
3-orders
4-order items
5-customer
6-customer order
5-Types of Chart
1-Plot
1-Block plot
2-Lag plot
3-Radar Plot
4-scatter plot
5-Probability plot
6-run sequence plot
2-Histogram
1-regular histogram
2-Clustered histograms
3-stacked Histogram
3-Pie Chart
1-Standard pie chart
2-Expanded pie charts
4-Line chart
5-Flow chart
1-Bullet chart
2-Funnel chart
10-Marketing and advertising analytics
1-Exploratory analysis
2-Descriptive analysis
3-Predictive analysis
4-Conclusive analytics
5-Prescriptive analytics
14-Analyzing Ecommerce Customers
1-Segmenting Customers
2-Performing Cohort Analysis
3-Calculating Customer Lifetime Value
4-Determining the Cost of Customer Acquisition
5-Analyzing Customer Churn
8-purpose of Dashboard
1-Comparison
2-Relationships
3-Distribution
4-Composition
12-Analyze Behavioral Data
1-Analyse KPI
1-Average session or visit duration
2-frequency
3-recency
4-Number of X before purchase
5-Time to purchase after acquisition
6-Sessions to purchase after acquisition
7-Conversion
8-Average site searches before transaction
9-Abandonment rate by products
10-Checkout abandonment rate
11-Percentage of customers who repurchase
2-Shopping Behavior Analysis
1-Browsing behavior analysis
2-Promotional behavior analysis
3-Cart, behavior, and transactional analysis
4-Abandonment behavior analysis
3-Content Analysis
4-In-Page or On-Screen Behavior Analysis
4-Types of Data
1-Quantitative data
1-Univariate data
2-Bivariate data
3-Multivariate data
2-Qualitative data
6-Analyzing Ecommerce Data Using Statistics and Machine Learning
1-Correlating Data
2-Regressing Data
13-Optimizing for Ecommerce Conversion and User Experience
Applied to
1-User experience
2-E-mail
3-Mobile
4-Online advertising
5-Social features
6-Content
7-Promotions
8-Flows
2-Understanding the Calendar for Ecommerce Analysis
15-Analyzing Products
16-Attribution in Ecommerce Analytics