CH.2 The Culture Challenge in International Business - Coggle Diagram
CH.2 The Culture Challenge in International Business
What is Culture?
Over 160 definitions of culture
"Includes knowledge, belief, art, morals, law, custom and any other habits aquired by a member of any society."
Historically created design for living.
Culture is everything that people have, think, and do.
Culture includes many systems to ensure survival
Marriage and Family
Elements of Culture
Dress and Apperances
Sense of Self and Space
Food and Feeding habits
Communication and Language
Time and Time Consciousness
Beliefs and Attitudes
Study of Cultural Differences
The Kluckhohn–Strodtbeck framework
6 questions to analyze cultural dimensions
four value dimensions
4 value dimmensions: Power Distance, Uncertainty Avoidance, Individualism and Masculinity.
Culture in the workplace
An international manager, as a first step in cultural sensitivity, should understand his/her own culture
Ethnocentrism: means to apply one's own culture as a frame of reference in order to judge other cultures
Appreciate Cultura Diversity
Cross culture Management/Training
International Managers have to face with:
More culture to understand
more social responsabilities to master
more time pressures to juggle
more relationships to rethink
Culture Shock: a state of disorientation and
anxiety about not knowing how to behave in an unfamiliar culture.